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Product Description
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today’s media professionals. Throughout the book and in the stand—out “ProTalk” boxes, readers meet industry leaders… More >>

Principles of Electronic Media

• ISBN13: 9780979777745
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
See how the brain works while using it in the process of reading this book! Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know – like that physical activity boosts your brain power.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget – and so important to repeat new information? Is it… More >>

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School